Monday, April 29, 2013

Make Your Opening Remarks Memorable - Persuasive Speaking


Speaking in public is an art form that should be taken more seriously.  Most speakers fumble through a message/presentation, whether it is for Christian or business circles (and you wonder why you don’t enlarge your customer or parishioner base).  In the next few blogs experience a few tips to make your message resonate with your audience:

You have 8 seconds to capture the audiences’ attention – talk with one thing in mind - to seize the audience’s attention.  NEVER start your talk/message with “Hi, my name is ….” or “Good Morning” or “How is Everyone Doing?”  or “The Bible Passage Today is…” 

Make the first 8 seconds count!  Humans are built to evaluate a message on first impressions. If you wait any longer than 8 seconds, many will tune you out – some never to return to absorb the rest of your message! 

Want to quickly connect with your audience?  Have an unforgettable opening remark. If you don’t, the majority of the audience will never fully engage you and your message falls flat.

For example, I was at networking event promoting my business. Here are the first words that I said:  “Recently the Chairman of Google, Eric Schmidt was interviewed. The question asked of him: ‘what was the best business advice he ever got.’ ”

I continued on.  “Now he could have talked about a lot of things but the first thing that came to his mind was the value of having a business coach.  Now, I think we would agree that currently Google is one of the most successful companies on the planet, so certainly doesn't that get our attention?”


My opening was 1) relevant to my audience; (2) captured everyone’s attention and (3) opened the doors for my message to have an impact on the audience.

Notice that I didn't introduce myself first.  Why?  That’s not immediately relevant.  People listen first for “What’s in it for me?” or “How is this relevant to me?” Get them intrigued first.  Make them salivate for more just as if they are experiencing their first bite into a piece of chocolate (and wanting more) - then dive into the core of your message.

There are so many outlets daily bombarding your audience.  Make your presentation stand out in the clutter by using the first 8 seconds to make an impact. 

Bottom Line:  Memorable speakers have memorable openings!